This ad takes over @theofficialselfridges shop window using motion tracking technology to scan people passing by the shop, after scanning them an avatar in @off____white clothes comes from the woods. Then as the person moves the avatar follows encouraging those passing by to stop and see what the clothes look like on them.

Placing this digital ad on the escalators on the underground with each TV changing screen to show new products and passengers go up and down. Creating a new product to look at the whole journey.